Seven Ways to Warm Your Prospects Using Website Audio

Surprise Invitation Wording - Seven Ways to Warm Your Prospects Using Website Audio

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Gone are the days when putting audio on your website consisted of subjecting your visitors to gaudy musical fanfares and assorted clichéd sound effects. Fortunately, audio has now become a lot more sophisticated and new techniques that allow audio to be streamed have made it possible to use your own voice as a highly productive marketing tool.

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Surprise Invitation Wording

Most visitors to your website will have computers with audio capabilities. Using your own voice, you can deepen the impact of your sales message and originate a stronger connection with your visitors. Many websites using streaming audio to promote and sell services claim that audio increases their conversion by as much as 300%!

Why is audio such an productive marketing tool? It's simple really. It's a well-known fact in consumer science of mind that the more senses you engage, the easier it is to enumerate a message and motivate a sale. Senses evoke emotion and emotions are memorable. When it comes to surfing the Internet, the sense of hearing is far more excellent than the sense of sight. Internet surfers remember only 20% of what they read, but remember an astounding 70% of what they hear. Visitors reply to your voice in way that cannot be achieved with words alone, no matter how great your copy is. Audio's power comes from its ability to reinforce your message by spellbinding your visitor's most excellent senses.

Listed below are some of the most excellent ways to use streaming audio on your website:

Introductions: Use streaming audio to introduce yourself, your website and some of your key products or services to your visitors. Doing this removes some of the anonymity of the web taste and helps originate trust in the middle of your and your prospect.

Testimonials: It's a proven fact that testimonials that include a photo appear more credible to visitors that those with text only. Testimonials that include text, a photo And an audio note are the next best thing to having satisfied customers call your visitors and tell them personally how great your products are!

Assurances: Placing audio notes at prominent points in your website, such as order forms, or cost links, is an excellent way to reassure visitors about common concerns. Streaming audio can be use to account for the cost process, security issues, merchant catalogue details and any other concerns visitors may have relating to your website.

Instructions: Streaming audio buttons allow you to fast contribute instructions to visitors. A great example of this can be found at http://www.ezinearticles.com. An audio note that explains exactly what you must do to make a flourishing submission supports each step of the record submission process!

Tips: Over 80% of web surfers will click on link contribution a tip? Why? Because they know a tip is a short piece of useful information. Reading a tip is not like reading an study manual. It's a occasion to gain some data quickly. contribute an audio tip on your site each day and you'll find people just can't get enough of pressing that play button!

Teleconferences and Seminars : Streaming audio is a great way to contribute your visitors with playback on seminars and teleconferences.

Thanks You's: originate a streaming audio message to send in emails every time a client or anticipation buys your goods or service. Acknowledging a purchase personally is a astounding way to build up buyer loyalty and boost repeat sales.

Finally, a brief word of caution! Audio is an productive tool when used responsibly. Don't hit your visitors with audio as soon as they arrive at your site. You never know where people are accessing from or what other sound may be running on their computers. I've read about visitors being de facto vexed by audio that played without invitation because they were listening to Cd's or were sitting in their workplace. It's prominent that visitors have control over the audio. A simple invitation to click is all it takes. You'll be surprised at how many people are driven by curiosity and will feel compelled to click the play button. Also take time to prepare your message well. Try to animate your voice and inject some personality into your message by being conversational rather than formal. Most prominent of all, be unavoidable and be yourself!

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